This is a sample blog post for you to use in whatever fashion you see fit. Feel free to change the wording up, post it on your website, use as a basis for emails, etc. 

The Value of Full Conformance

While there are several ways you can address your website or software’s accessibility, manual, human-led auditing and remediation is the only way to achieve full code conformance with the Web Content Accessibility Guidelines.

…and achieving full code conformance is extremely valuable for a business. In fact, in today’s day and age, it can affect a business’s overall success.

Most businesses address two specific components (among many others) in order to succeed. Usually, businesses must ensure that they:

  1. Remain profitable, and
  2. Follow all applicable laws and regulations

Digital accessibility has a direct effect on a business’s profitability and its legal compliance.

If you address your accessibility and offer an inclusive digital experience to your users, you’ll see several benefits. But if you neglect your accessibility – or rely on an automated solution that results in only partial conformance – you’ll have to consider several risks.

So, first things first…what happens if you don’t become fully accessible?

3 Risks of Not Having a Fully Accessible Website or Software

Being “fully conformant” means that your website or software has incorporated accessibility into its underlying code and satisfies (or “conforms” to) specific criteria under the WCAG. Automated solutions like overlays can offer some accessibility support, but no software-only accessibility solution currently available will allow your business to reach full code conformance. That’s because computers alone are simply incapable of fixing all code-level accessibility issues. Manual, human-led testing is the only way to ensure that all WCAG criteria are satisfied.

Without addressing a website or software’s actual code, accessibility solutions cannot provide users with a fully accessible experience…and not providing users with an accessible experience comes with several risks.

If your website or software isn’t fully accessible, your business:

1. Won’t be protected against legal action.

The number of digital accessibility demand letters and lawsuits filed against inaccessible businesses is steadily increasing. The only way to receive effective legal protection against them is to be fully conformant with the WCAG, which covers specific criteria that websites and/or software must satisfy at the code level. Even if your website partially conforms with the WCAG, the gaps in your accessibility will provide legal teams with ammunition.

2. Won’t be able to do business with the federal government.

Section 508 of the Rehabilitation Act requires that all departments and agencies within the United States federal government provide accessible digital experiences to users with disabilities. If you are a federal contractor or are attempting to become a federal contractor, you may have to prove that your website or software meets their accessibility requirements.

3. Will lose out on potential profits.

Not only does excluding disabled users have social implications – consumers nowadays take social responsibility into account when deciding whether or not to purchase things from a brand – but limiting your audience will also limit your earning potential. Excluding users with disabilities from your content, products, and services will put a cap on your profits.

Achieving full code conformance combats all of the risks listed above. In fact, no other way of addressing digital accessibility issues will result in a fully accessible experience for web users.

Thankfully, in addition to minimizing risks, full code conformance through manual auditing and remediation is also highly beneficial!

The Benefits of Full Code Conformance

By remediating your website for accessibility and achieving full code conformance, you’ll not only lower your level of risk – you’ll also offer disabled users the highest level of accessibility support possible. Plus you’ll save money to boot.

First, the price companies pay to combat digital accessibility litigation is typically much higher than the cost of accessibility remediation. But addressing your accessibility at the code level first won’t just mitigate your risk of getting sued – it will also help you reach a much broader audience. And a broader audience equals more leads and higher profits.

If you want to address your accessibility at the code level and create an inclusive experience for your users, check out [Insert your accessibility services/remediation landing page here].

An important note to keep in mind: achieving full conformance once shouldn’t be the end of your accessibility efforts. As your content changes, your web hosting platform updates, or your team members rotate, you’ll need to ensure that your website or software remains accessible. The best way to keep on top of your accessibility is to have ongoing accessibility management.

[Your Name/Company Name] also offers [Insert name of your ongoing/monthly accessibility services subscription] options to complement the initial accessibility work you receive, ensuring your content is kept up-to-date and accessible.

This is a sample blog post for you to use in whatever fashion you see fit. Feel free to change the wording up, post it on your website, use as a basis for emails, etc. 

Overlays vs. Manual Auditing: Who Are They For?

Businesses come to the realization that they need to address their accessibility for a variety of reasons. Sometimes, they’ve come face to face with a threatening demand letter or discrimination lawsuit. Other times, it’s because they’ve gotten usability complaints about their website or software.

A team member could have even simply mentioned that, according to the W3C, people with disabilities have a spending power of over $6 trillion globally – and that piqued their interest.

Whatever the reason, addressing your website or software’s accessibility is important. We’ve already established that the two best ways to address an existing website or software’s accessibility issues are to either:

  • Use an overlay, or
  • Perform manual auditing and ensure full code conformance.

But…which is better for your business?

Overlays vs. Manual Auditing

Overlays and manual auditing both have their respective pros and cons as digital accessibility solutions. We want to put the overlay vs. manual auditing comparison in black and white terms so you can make the best decision for your company. Use this comparison to help you determine which accessibility solution aligns with your digital accessibility needs.

Overlays

Pros:
  • Offer limited but immediate accessibility support upon installation.
  • Catch about 30% of accessibility issues automatically.
  • More affordable than manual auditing and remediation.
  • Typically billed as a monthly payment, offering flexibility with the service and making upgrading/downgrading your plan easier.
  • The provided accessibility support can also benefit users who may not identify themselves as having a disability (i.e., elderly users who use the text zoom feature).
  • Can be an interim accessibility support while more thorough accessibility work is being conducted.
  • Can be a useful accessibility starting point for businesses that are unsure of where to even begin.
Cons:
  • Cannot provide 100% accessibility conformance with the WCAG.
  • Cannot guarantee 100% compliance with a country or state’s accessibility laws.
  • Is not meant to be used as a permanent accessibility solution since it cannot detect or fix 100% of the accessibility issues that are present.
  • Utilizes computer/AI technology to identify issues instead of a human being, resulting in potential computer inaccuracies and fewer issues being initially detected.
  • Does not solve accessibility issues down at the code level, which is where the majority of accessibility issues are located.
  • Some overlays will override a disabled user’s personal assistive technology (like a screen reader) and force them to use the overlay instead of their own preferred technology.

Manual, Human-Led Auditing:

Pros:
  • Utilizes real, human auditors to run accessibility checks, which is the only way to ensure that all accessibility issues are detected.
  • Can typically be done as a one-off, singular audit or a series of audits to satisfy the level of accessibility your business is looking for.
  • Provides full code conformance, where accessibility issues are addressed at their roots in a website or software’s code.
  • Can get businesses fully conformant with the WCAG.
  • Can get businesses fully compliant with country and/or state accessibility law.
  • Minimizes legal risk for businesses.
  • Can be performed on a routine basis to ensure that new content is up-to-date.
  • As the WCAG and various accessibility laws update over time, human auditors will incorporate these changes into the auditing process to ensure content satisfies new versions of applicable standards and laws.
Cons:
  • Can have a longer completion timeframe, depending on how quickly businesses address the issues found within the audits.
  • Is more costly than using an overlay due to the thoroughness of the audits and resulting accessibility levels.

What types of businesses benefit from each option?

Both overlays and manual auditing will help businesses address their accessibility. However, certain businesses may find one option more appealing than the other, depending on their interests and business type.

Overlays are best for:

  • Businesses looking to provide immediate accessibility support to their users.
  • Small businesses that may not have a large budget to work with.
  • Businesses that are just starting out on their accessibility journey.

If you’re interested in an overlay, check out Max Access [insert affiliate link here]. With a customizable toolbar where users can set their accessibility preferences and a dashboard that offers accessibility reports, it’s an overlay that will set you off on the right track.

Manual auditing is best for:

  • Businesses looking for the highest level of accessibility available, satisfied through full code conformance.
  • Businesses that want to limit their chance of receiving threatening demand letters or facing a discrimination lawsuit.
  • Businesses that want to satisfy explicit accessibility law that cites the WCAG or certain accessibility parameters.

If you’re interested in achieving full code conformance, [Insert your remediation landing page here]. The auditing process is centered around human-led audits, and is offered in several tiers. Businesses can receive a single audit, a cycle of three audits, or even ongoing compliance management.

If you’re still unsure which approach is best for you, feel free to book a call with me/one of our accessibility specialists here [Insert your call booking page here]. We’ll discuss your accessibility options and help you determine which solution is best for your company.

This is a sample blog post for you to use in whatever fashion you see fit. Feel free to change the wording up, post it on your website, use as a basis for emails, etc. 

3 Ways to Address Your Digital Accessibility

If your business is considering addressing its website’s or software’s digital accessibility, you may have done a quick Google search to gauge your options. And, honestly, what you saw may have been a little overwhelming.

There are a variety of solutions available when it comes to fixing up your website or software’s accessibility. In the sea of options, it can be tough to know which one is the right fit for your company.

Which options are even worth considering?

Depending on where your website or software is in its development process, you’ll have a few different options to choose from to improve your digital accessibility. Below, we’ve listed the 3 best digital accessibility solutions available to most businesses:

1. Best Before Launch: Bake accessibility into your website or software as you create it.

This is the best way to address your digital accessibility because it ensures that your website or software is accessible before it goes live. Baking accessibility into your digital asset is the most cost-effective option in the long run, saving you both time and money by preventing the need for a complete accessibility overhaul down the road.

Unfortunately, even though more and more companies are starting to understand the importance of digital accessibility in general, many do not realize its importance until after they’ve created their digital assets. So while this first approach is the best overall, it may not be a viable option for some businesses.

2. Best for Fixing an Existing Inaccessible Website or Software: Perform a manual, human-led audit and remediate any issues accordingly.

Receiving one (or a series of) human-led, manual audits is the best way to tackle websites or applications that have existing accessibility problems. Digital accessibility is a complex and nuanced industry that heavily relies on the Web Content Accessibility Guidelines, also known as the WCAG. The WCAG has been accepted around the world as the universal standard to reference when fixing up a website’s accessibility.

But, the issue is this: testing a website against every part of the WCAG requires nuance and decision-making skills beyond the capabilities of a computer. Full and accurate WCAG accessibility testing requires a real human to do the job.

While the cost is usually higher for manual, human-led auditing, it is also the only way to ensure full conformance with the WCAG. If your business is concerned about potential legal action, full conformance with the WCAG will mitigate your legal risk and ensure you comply with state and/or federal law.

3. Best for Budget-Conscious Businesses Who Want Immediate Results: Use an overlay that also offers accessibility customization options to your web users.

An overlay is a good introductory solution that offers essential accessibility options to your users, typically in the form of a toolbar or widget that sits on top of a website.

Overlays can be particularly useful for businesses that are just starting to address their accessibility and want to provide immediate options while considering further accessibility measures that need to be taken. The main benefits of using an overlay are that they provide your web users with immediate accessibility support, such as the ability to change color contrast or increase the font size on a website, and they are also typically offered as an affordable monthly subscription. Saving money while increasing your website’s digital accessibility support is extremely appealing.

While overlays can be beneficial, there are two key points to keep in mind when considering whether or not to use one:

  • An overlay will not get your website or application fully compliant with accessibility laws or fully conformant with the WCAG – it will only offer some accessibility options and fix simpler accessibility issues. Overlays can typically satisfy about 30% of the WCAG Success Criteria.
  • Overlays are considered a temporary solution, and are not meant to be used indefinitely.

Which Option Should You Choose?

All three of the options listed above are beneficial for various reasons. The main things businesses should take into account when deciding how to tackle digital accessibility are their timeline, budget, legal risk, and level of desired accessibility.

If you haven’t finished your website or software yet, consider including accessibility options and features before your official launch. Contracting out to an expert for consultation, training, or even an initial round of manual auditing can be extremely beneficial.

If you’re interested in manually auditing and remediating an inaccessible website, how will you get the digital accessibility expertise you need? If you don’t have an existing accessibility team, the learning curve is extremely steep. An important aspect you’ll need to consider is whether or not your company wants to hire an expert internally and expand your team or potentially contract out. Internal hiring is typically more expensive, but can offer continuous support. Contracting out to an expert often includes some sort of accessibility training and support for your existing team as well as access to additional resources.

If you’re interested in using an overlay, you have the potential to offer immediate accessibility support to your users while sticking to a tighter budget. However, overlays can never offer full accessibility support and will not protect businesses from legal action. Overlays are best used as a temporary solution while getting started on your accessibility journey.

Interested in learning more about digital accessibility and your available options?

Contact [Your Company/Representative Name] at [Phone Number or Email Address] to schedule a quick consultation for free. 

This email drip sequence will go to all prospective/new clients after they’ve submitted a lead form on your website. Once they’ve submitted the lead form, these clients will be scheduling a call to chat with you (or someone on your sales team) about getting the accessibility services you offer. These emails should be sent to them after they submit the form, but before that meeting/call happens.

These emails should convince the lead to show up for the meeting and also offer more proof as to why they need to make their website/app accessible now. 

Outline:

  1. Legal Appeal — Protect your business (and yourself) from being sued
  2. Business Appeal — Doing this one thing could increase your profits…
  3. Emotional Appeal — You’re making a difference! 

Email 1: Mitigating Litigation

Subject Line: Protect your business (and yourself) from being sued

%FIRSTNAME%,

Thanks for showing that you’re interested in making your website accessible! Not only is having an accessible website just a good move overall, but it will also ensure you don’t run into legal problems down the line.

Businesses are getting sued for having inaccessible websites and applications for a variety of reasons, like not being keyboard navigable or not having alternate text for images, for example.

In fact, the number of accessibility lawsuits filed against companies with inaccessible websites is rising exponentially, according to Forbes. These lawsuits are filed at both the state and the federal level, and sometimes both depending on where you live.

Some pretty big names have been sued for being digitally inaccessible – from Domino’s Pizza to Target to Netflix to Beyonce – but it’s not just mega companies that are being targeted.

Forbes states that 77% of accessibility lawsuits in 2023 alone have been against smaller companies. And it’s not just one industry that’s being targeted, either.

Multiple industries are seeing an exponential rise in accessibility lawsuits, including: hospitality, finance, e-commerce, higher education, and healthcare, just to name a few.

Long story short: It’s more important than ever to ensure your website is accessible.

During our call, we can talk more about the types of issues that can cause you to be a target for accessibility lawsuits and how our accessibility services can help mitigate your risk of litigation.

I look forward to talking with you soon!

— [Your Name/Company Name]

Email 2: Attracting Customers/Increasing Income

Subject Line: Doing this one thing could increase your profits…

Hey %FIRSTNAME%,

I mentioned earlier that having an accessible website will help mitigate your risk of being sued, but there’s another major factor that you should consider:

Having an accessible website will increase your business’ profits.

Did you know that the 1+ billion people in the world who have a disability also have a spending power of more than $6 trillion? Including people with disabilities will extend your market reach, allowing these users to access your products and successfully purchase them.

By excluding this giant segment of the market, you’ll lose out on major profits.

The accessibility services we provide will help you tap into that market. We’ll increase your market reach and help you offer essential support to your users with disabilities so they can successfully navigate your website and purchase your products.

If you have any questions, bring them to our meeting! I’m excited to help you maximize your business’ profits.

Best,

— [Your Name/Company Name]

Email 3: Helping People with Disabilities

Subject Line: You’re making a difference!

%FIRSTNAME%,

Our meeting is coming up soon!

Before we chat, I just wanted to reiterate how much of a difference you’ll be making by having an accessible website. Thank you for wanting to address this essential aspect of your business!

As our world increasingly relies on the internet to go about our daily lives, it’s more important than ever to provide an inclusive space for everyone. Inclusion and equality go further than physical stores in today’s day and age, which means providing an accessible experience for your users is showing your support for equal access for all.

With your help, we’re one step closer to creating an Internet that is accessible to all.

Thanks for supporting people with disabilities and choosing to do the right thing. I’m looking forward to speaking with you soon.


— [Your Name/Company Name]

After joining the Partner Agency Program, the first thing we recommend all new Partner Agencies do is learn a little more about the various tools and information available to you through the program. 

If you’re a new Partner Agency, follow this 7-step Onboarding Roadmap to learn what you need to do in order to offer accessibility services to your clients.  

  1. Get familiar with the layout of the Partner Agency Dashboard.
  2. Set up your affiliate account information so you can earn commissions on any referrals you make.
  3. Take a look at the A11y Toolbox, which will be the main tool you’ll need to know how to use in order to generate accessibility reports (and in turn, know what issues to fix) for your clients.
  4. Learn how to set up clients, projects, and audits in the A11y Toolbox.
  5. Learn how to run an automated audit with the A11y Toolbox.
  6. Set up a landing page with a lead form on your website for the new accessibility-related services that you’ll offer.
  7. If you have an email automation service, link any accessibility service lead forms on your website to a list in your email service.
    • If you don’t have an email automation service, we recommend ActiveCampaign (we’re not affiliates, just fans of a really good product).

If you follow these steps and reference the guides that we’ve linked as you go, you’ll be able to provide your clients with the accessibility services they need. 

If you have any further questions about the Partner Agency Program in general or require further explanation of specific tools or features offered within the Program, please contact our Partner Agency Program Relationship Manager, Lily, at [email protected].

You’re welcome to use this PDF to promote Max Access to your clients or customers. We are also able to customize the embedded link at the bottom of the PDF to include your affiliate information, instead of using the regular link to our homepage (which means you’ll get commissions if someone signs up after looking at the PDF). If interested in affiliate link customization, please contact us. 

You’re welcome to use, copy, or modify this sample proposal for use as a Partner Agency.

Partner Agency Instructions:
Put this FAQ on your website. You can link to it in your sales funnels, use it to handle objections, and direct prospects to get a consultation.

How long does it take to get my audit results?

We should have your audit results in about 3 business days. If you haven’t already, you can go here to schedule your consultation where we can go over the results with you.

 

Who’s required to be accessible?
The Domino’s case in the Supreme Court made clear all websites in the public domain need to be compliant or be susceptible to lawsuits based on Title III of the American’s with Disability Act.

Through existing U.S. federal regulations all federal government agencies and anyone receiving federal funding is required to be compliant. This includes state and local governments, non-profits, and federal contractors.

 

What if my team doesn’t have enough time to get my site accessible right now?
We can audit your site, resolve any issues with it, and get your website certified as compliant. Doing so does’t need to be a burden to your internal team and we can manage a majority of these tasks on your behalf.

 

What’s the best course of action to avoid predatory litigation?
Getting your website update, fully compliant, and certified is the best way limit risk of litigation of all types related to digital accessibility.

 

What’s the quickest and simplest thing I can do to be more accessible?
There are many things that you can do to be to add accessibility features to your website to help people with disabilities more easily access your content. These simple solutions, though not fully compliant, shows that you care about accessibility and are making progress to create equal access. Schedule your consultation and we can find the solution for you.

 

What regulations and guidelines are we talking about here?
There are many guidelines and regulations around the world that govern digital accessibility. Here are the major ones.

 

Title III of the ADA:
This legislation says basically that all organizations working with the public need to be equally accessibile by all people.

 

Section 508 of the American Rehabilitation Act of 1973:
This governs accessibility requirements for digital communications with the federal government. This was “refreshed” in 2019.

 

Federal Acquisition Regulations
The government has put all federal contractors on notice that the next release of the FAR will require them to be digitally accessible.

 

Web Content Accessibility Guidelines (WCAG)
Established but the World Wide Web Consortium (W3C) these guidelines establish best practices for meeting digital accessibility requirements.

This email drip sequence will go to all existing clients to notify them of the new accessibility services that you’ll be offering. You’ll offer a free audit for a limited time only, and all customers who sign up for the free audit will realize how much accessibility work they need due to the free audit results (because most websites need lots of accessibility work). This will lead to existing clients adding on additional — and recurring — accessibility services with you. 

Outline:

  1. Intro — We’re always looking out for you
  2. Problem-Agitate-Solve — The time is now…
  3. Objections — Questions?
  4. Urgency — [URGENT] Time is running out
  5. Last Chance — [Final Chance] Get your audit!

Email 1: Intro

Subject Line: We’re always looking out for you

Hey there!

We’re always looking for better ways to serve clients like you and so we’re now excited to let you know we’re launching a suite of digital accessibility services.

For a limited time we’re offering to audit your website for accessibility!

Click here to get your audit. Zero cost! Just our way of taking care of our existing clients.

What is digital accessibility?

Digital accessibility is where we make your website accessible to those with disabilities. 51 Million Americans currently live with a disability. And for many reasons people can’t easily use a traditional website. People rely on tools like screen readers and other accessibility tools because of sight issues, dyslexia, and arthritis just to name a few.

Why is it important to you?

Many businesses including Dominos and Apple have been sued for lack of accessibility but it’s not just major corporations. It’s also small businesses, non-profits, and government agencies.

If you have any questions at all, now’s a great time to hit reply so I can help you decide if this is right for you.🙂

Or you can go ahead and claim your accessibility audit here.

Don’t put it off though! This offer will be gone in just a few days.

– [Your Name]

Email 2: Problem-Agitate-Solve

Subject Line: The time is now…

I know digital accessibility may sound like yet another wrench in the online business game…

But getting your site accessibility not only opens up your business to even more potential customers but it also helps protect your business from predatory litigation.

Lawsuits are up year over year by over 800% since 2016 and that was before the supreme court’s decision in the Dominos case. It’s now a clear fact that accessibility is the responsibility of anyone with consumer business or anyone with a website really.

Don’t make the mistake of waiting till you get threatened with legal action.

Right now you can take the pre-emptive approach and let us do an audit, zero cost to you.

It only takes a moment to request an audit. So go here right now so you can get your audit results and find out how accessible your site really is.

– [Your Name]

P.S. Don’t hesitate to reach out with any questions you have whatsoever. Just reply to this email and I’ll get back to you fast!

Email 3: Objections

Subject Line: Questions?

How’s it work? Good question!

Fill out this simple form and we’ll provide you with a report showing what needs to be updated on your website to meet WCAG (Web Content Accessibility Guidelines).

There’s no cost for the audit or the report. We’ll consult you on the best next step based on what’s in your audit report. And there’s no obligation to do anything. We just want to provide our clients with the best possible service and make sure we’re helping the best way we can.

So now’s the time to get answers to ANY of the questions you might have about it, like…

How long does it take to get my audit results?

What if I don’t have much time to deal with this right now?

What’s the best course of action to avoid predatory litigation?

What’s the quickest and simplest thing I can do to be more accessible?

These are great questions, which is why I went ahead and included answers to them (and other frequently asked questions) right here.

This info makes it easy for you to get your site accessible.

And if you have any questions that aren’t answered on the page, just reply to this email!

But hurry—there’s only 48 hours left to claim your audit.

– [Your Name]

Email 4: Urgency

Subject Line: [URGENT] Time is running out

Now is your chance to open your business to more customers and make the internet a better place for everyone.

Right now we’re offering our existing clients first dibs on digital accessibility services before opening them to the rest of our community.

Now is your chance to get your accessibility audit at no cost!

Click here to get your audit before the doors close in just 24 hours.

– [Your Name]

Email 5: Last Chance

Subject Line: [Final Chance] Get your audit!

It’s last call over here!

In just a few hours, we’re shutting the doors on the compliance audits.

At 11:59PM, the page where you can get it is coming down, and I’m not sure exactly when it will be available again.

(People always email the day after deadlines with a laundry list of reasons why they missed it, so I wanted to send one last email before it shuts down.)

[Last Chance] Go here to get while there’s still time left!

As one final reminder, we’ll send your audit report, no cost and no obligation.

We’ll be back to our regularly scheduled emails next week. Thanks for your patience throughout this launch! We’re excited to be able to provide you these services.

Here’s the link one more time if you want to get all the details before everything disappears.

– [Your Name]

Partner Agency Instructions:
Edit this template any way you see fit and post on your website or through a service like PRWeb to announce your new digital accessibility services.

Headline:
[Agency] Selects Ability as Digital Accessibility Partner

Body:

Today, [Agency], the [adjective] solution for [Agency’s target market], announced its partnership with Ability.

Ability, the leader in digital accessibility solutions, expands online access for individuals with disabilities by helping organizations, businesses, and developers achieve and maintaining compliance with digital accessibility requirements.

With this partnership, [Agency’s] websites will now include digital accessibility solutions that pinpoint and resolves issues of digital accessibility and ensures all site visitors enjoy an optimal user experience.

Ensuring the best possible user experience for [Agency’s target audience] is a top priority for [Agency].

[Agency] is now offering digital accessibility tools and services to all [Agency Clients], to ensure equal access for all and avoid legal risk from lack of compliance. With this partnership, [Agency] can resolve issues of accessibility for their clients and also offer compliance audits and monitoring. Lawsuits for lack of digital accessibility compliance is on a swift and steady rise. Partnering with Ability ensures a solid path to compliance with accessibility laws and regulations such as ADA Title III, the Web Content Accessibility Guidelines (WCAG), as well as Section 508 of the American Rehabilitation Act.

[Agency’s target market] previously have had limited options to resolve issues in digital accessibility; issues that can be time consuming and cost-prohibitive to remediate. That’s no longer the case now that [Agency] brings professional expertise in digital accessibility to [Agency’s target market].

Zack Poelwijk, Ability Director of Client Success, says “Ability’s mission is simple: to empower companies, governments, and agencies with world-class services to increase digital accessibility. Rising tides lift all ships, and we believe that making the Internet accessible benefits everyone; not just those with impairment or disability. Making the Internet accessible to all starts with making our tools and services attainable to all; we’ve built our solutions to be effective and affordable, allowing us to reach and impact a larger audience. We know digital accessibility is difficult and we’ve taken the complexity out of it, allowing our clients to focus on what they do best while allowing us to do the heavy lifting.”

“[quote, by an agency executive, about the agency’s commitment to accessibility and the power this partnership brings]“

About Ability
Ability is a national leader in digital accessibility solutions. Ability’s tools and technology empowers organizations, agencies, and developers across the world to make the internet equally accessible to everyone. We help achieve and maintain digital accessibility compliance for websites, software, and native smartphone applications.

About [Agency]
[Agency Bio]