This email drip sequence will go to all existing clients to notify them of the new accessibility services that you’ll be offering. You’ll offer a free audit for a limited time only, and all customers who sign up for the free audit will realize how much accessibility work they need due to the free audit results (because most websites need lots of accessibility work). This will lead to existing clients adding on additional — and recurring — accessibility services with you.
Outline:
- Intro — We’re always looking out for you
- Problem-Agitate-Solve — The time is now…
- Objections — Questions?
- Urgency — [URGENT] Time is running out
- Last Chance — [Final Chance] Get your audit!
Email 1: Intro
Subject Line: We’re always looking out for you
Hey there!
We’re always looking for better ways to serve clients like you and so we’re now excited to let you know we’re launching a suite of digital accessibility services.
For a limited time we’re offering to audit your website for accessibility!
Click here to get your audit. Zero cost! Just our way of taking care of our existing clients.
What is digital accessibility?
Digital accessibility is where we make your website accessible to those with disabilities. 51 Million Americans currently live with a disability. And for many reasons people can’t easily use a traditional website. People rely on tools like screen readers and other accessibility tools because of sight issues, dyslexia, and arthritis just to name a few.
Why is it important to you?
Many businesses including Dominos and Apple have been sued for lack of accessibility but it’s not just major corporations. It’s also small businesses, non-profits, and government agencies.
If you have any questions at all, now’s a great time to hit reply so I can help you decide if this is right for you.🙂
Or you can go ahead and claim your accessibility audit here.
Don’t put it off though! This offer will be gone in just a few days.
– [Your Name]
Email 2: Problem-Agitate-Solve
Subject Line: The time is now…
I know digital accessibility may sound like yet another wrench in the online business game…
But getting your site accessibility not only opens up your business to even more potential customers but it also helps protect your business from predatory litigation.
Lawsuits are up year over year by over 800% since 2016 and that was before the supreme court’s decision in the Dominos case. It’s now a clear fact that accessibility is the responsibility of anyone with consumer business or anyone with a website really.
Don’t make the mistake of waiting till you get threatened with legal action.
Right now you can take the pre-emptive approach and let us do an audit, zero cost to you.
It only takes a moment to request an audit. So go here right now so you can get your audit results and find out how accessible your site really is.
– [Your Name]
P.S. Don’t hesitate to reach out with any questions you have whatsoever. Just reply to this email and I’ll get back to you fast!
Email 3: Objections
Subject Line: Questions?
How’s it work? Good question!
Fill out this simple form and we’ll provide you with a report showing what needs to be updated on your website to meet WCAG (Web Content Accessibility Guidelines).
There’s no cost for the audit or the report. We’ll consult you on the best next step based on what’s in your audit report. And there’s no obligation to do anything. We just want to provide our clients with the best possible service and make sure we’re helping the best way we can.
So now’s the time to get answers to ANY of the questions you might have about it, like…
How long does it take to get my audit results?
What if I don’t have much time to deal with this right now?
What’s the best course of action to avoid predatory litigation?
What’s the quickest and simplest thing I can do to be more accessible?
These are great questions, which is why I went ahead and included answers to them (and other frequently asked questions) right here.
This info makes it easy for you to get your site accessible.
And if you have any questions that aren’t answered on the page, just reply to this email!
But hurry—there’s only 48 hours left to claim your audit.
– [Your Name]
Email 4: Urgency
Subject Line: [URGENT] Time is running out
Now is your chance to open your business to more customers and make the internet a better place for everyone.
Right now we’re offering our existing clients first dibs on digital accessibility services before opening them to the rest of our community.
Now is your chance to get your accessibility audit at no cost!
Click here to get your audit before the doors close in just 24 hours.
– [Your Name]
Email 5: Last Chance
Subject Line: [Final Chance] Get your audit!
It’s last call over here!
In just a few hours, we’re shutting the doors on the compliance audits.
At 11:59PM, the page where you can get it is coming down, and I’m not sure exactly when it will be available again.
(People always email the day after deadlines with a laundry list of reasons why they missed it, so I wanted to send one last email before it shuts down.)
[Last Chance] Go here to get while there’s still time left!
As one final reminder, we’ll send your audit report, no cost and no obligation.
We’ll be back to our regularly scheduled emails next week. Thanks for your patience throughout this launch! We’re excited to be able to provide you these services.
Here’s the link one more time if you want to get all the details before everything disappears.
– [Your Name]